The author identifies the following as key to successful keyword searches:
- start with the request for production;
- seek input from key players;
- look at what you've got and the tools you'll use;
- communicate and collaborate;
- incorporate misspellings, variants, synonyms;
- filter and de-duplicate first;
- test, test, test!;
- review the hits;
- tweak the queries and retest; and
- check the discards.
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